How are Drones used in the Real Estate Industry
Buying a home is one of the most important decisions a person will make in his or her lifetime. Real estate agents and agencies have the tough task of fulfilling perspectives clients’ expectations, often with the disadvantage of long-distance communication.
Huge Marketing Boost Using Drones
Images and video have come a long way in the industry and now provide better marketing resources. Real estate agents understand the visceral power of these experiences, even when they’re viewed thousand of miles away. To take things a step further, real estate agents have begun to use drones to further satiate the needs of homebuyers, by giving them a bird’s eye view of the home and surrounding area with the use of an Unmanned Arial Systems (UAS), also called a drone. Unlike other industries on the cusp of drone innovation, real estate agents have been known to use drones for commercial marketing, even without the proper authority. Currently, the Federal Aviation Administration (FAA) does prohibit the use commercial drones in the National Airspace System without registration or airworthiness certificate, as outlined in the FAA Modernization and Reform Act of 2012. The good news is that acquiring an airworthiness certificate has become much easier than when the FAA first stipulated the Act in 2012. Today, there are thousands of exemptions for commercially operated drones in the U.S., as more industries realize the potential applications for these unmanned aircrafts.
Unlimited Applications with Drones
Real estate agents have showcased very creative use of drone technology, providing a movie-quality, cinematic experience for perspective homebuyers. In addition to home pictures, MLS descriptions, and interior videos, buyers can now enjoy the view from above, allowing them to observe the home in wider context. With the use of a drone, your client can see the surrounding homes, seasonal foliage, nearby amenities and more, all with a quick flight video taken from the sky. Just imagine how much more your clients could see if they had an aerial view of a property—depending on the property, the use of drone technology could be game changer for you and your company. Imagine showing up to a listing presentation for a multi-million dollar home. Part of your arsenal of marketing tools is a DJI Phantom 4
. This is the ultimate drone for some serious high quality images of that home. Not only can you get video with this drone, but you can take 12 mega pixel photos of the homes pool from 100 feet in the air. How about a short video of the while the drone is flying a circle around the property? Using a drone for the photography will take your marketing impressiveness to the next level.
Take Flight Today
The FAA has taken steps to loosen regulatory restrictions on commercial drone operators; presently there are three methods available to gain FAA approval for flying commercially operated UAS. Real estate agents interested in improving the quality of their marketing and the breadth of their marketing strategies should obtain an Airworthiness Certificate from the FAA
to ensure the safety of other aircrafts sharing U.S. airspace. When you’re ready to purchase a drone, Space City Drones has a wide variety of drones to meet your real estate marketing goals. Whether you’re looking for still photography or movie-quality cinematics, we can help you select a drone that will compliment your needs with a wide range of drone technology.